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One of the most common questions we get in our mentorship sessions helping coaches market themselves better is around content marketing. Everyone agrees that coaches need to do it to be successful, but it’s not always easy to know where to start or how to make it efficiently work for you. In this two-part series, we’ll be doing a deep dive into 7 content marketing best practices, including specific actionable tips from the experts that you can use right away.  This article will cover what to post and part 2 (coming next week) will cover how and where to promote your content.

One of the most common questions we get in our mentoring sessions for coaches is how to price coaching services. Without centralized marketplaces or standardized service offerings, it can be a challenge to price at a level that maximizes your compensation without turning away clients or setting unrealistic expectations. While pricing is a very individualized process, these five best practices have been proven successful for different types of coaches in the past.

Few businesses have been disrupted as much by the coronavirus as yoga and fitness studios, which formerly depended on in-person coaching and now need to move online. At awarenow, the all-in-one business management platform for coaches, we’ve seen what works and what doesn’t work when transitioning your practice online.  Here’s what we’ve learned:

Awarenow is always looking for new solutions to help coaches in their businesses. We want to create a product that meets their needs, and this is the reason why research is an important part of our strategy. This benchmarking study helps us understand better how business coaches spend their time. We surveyed 40 business coaches and here are the results:

It’s no secret that business coaching is a growth industry, expanding at over 7% per year to over $1 billion annually. Yet even in this environment, there are clear winners and losers. With

LOS ANGELES, April 15th, 2020 Awarenow, the leading management and growth platform for coaches and coaching businesses has added powerful new referral and collaboration features for its coaches through its acquisition of

Technology has dramatically impacted coaching in these last years. These are five ways technology is changing coaching.

Awarenow client

Whether you call it the Novel Coronavirus, COVID-19, or The Plague, most coaches, consultants, and teachers agree that it’s a giant disruption to their business.  If your traditional business model involved traveling to meet clients, or even meeting clients face-to-face at all, or putting on classes or live events, you already know that your business practices have to change - and quickly. That said, many coaches and wellness practitioners have already come up with creative and workable solutions for their coronavirus challenges.

These are challenging times for all us, and businesses may have a hard time adjusting to new ways and needs. Your clients may not be able to come to your office, but they’ll still need your help. This is the time to evolve and invest your energies in online services. Awarenow is the leading all-in-one business management platform for coaching organizations. We are thrilled to offer

If you’re an executive coach, you know by now that your field is changing dramatically as it both grows and matures at the same time. Many new competitors are coming in, some bigger players and standards are starting - at the earliest stages - to emerge, and clients are expecting more from their coaches.  Overlaid onto all of this is broader changes to professional services, where tech-enabled services and digitalization are rapidly becoming the norm. We recently surveyed the