coaching platform

About this program

This course is designed to teach you how to build and market a "hybrid" digital agency. You'll enjoy the freedom of a freelancer while leveraging the earning power of an agency. In this course, you will learn how to build your business plan and create a unique selling "position" based upon your personal strengths and preferences. You will learn how to set your pricing on 3-different levels or tiers. This will enable you to capture every imaginable buyer-type, from the lower-end to the higher-end clients. I will also be sharing with you my client contracts, my personal marketing system, and how I get free publicity through the mainstream media. My 20+ years of experience have taught me how to create straight-forward systems and processes that will help you avoid the burnout and stress that is commonplace in our industry.

What's included?

How to Create a Business Plan

How to Set Your Pricing

How to Create Offers that are Hard to Refuse

How to Get a Small Fortune in Free Publicity

How to Market Without Manipulation to Get Even Better Results

How I create simple videos to stay connected to my clients

How to Create a Platform where you can regularly and consistently be seen, heard, or read.

How my "minimalist marketing plan" gets better results for me.

Description

This program is for: Solopreneurs and Freelancers looking to scale without building a full-blown, time-consuming, digital agency business. Agency owners who are stressed out - investing a full-time effort into generating part-time profits. Beginner to Intermediate Entrepreneurs who are looking to start, build and market a successful digital agency. Veterans who've hit a ceiling and are seriously considering throwing in the towel.

Modules

Module 1:

Introduction

Module 2:

Module 3:

Freelancer, Solopreneur or Agency?

Module 4:

Today's Agency Business Model

Module 5:

Module 6:

Establishing Your Foundation - What is your Mission?

Module 7:

Creating Your Business Plan

Module 8:

Should You Build a Personal Brand or a Business Brand?

Module 9:

Module 10:

Bonus - The Human Element

Module 11:

Establishing Your Price Points

Module 12:

Creating Pricing Tiers

Module 13:

Notes on the Approaches to Pricing

Module 14:

The Three Tier Template

Module 15:

Module 16:

Actual Examples of 3-Tier Pricing

Module 17:

Have Your Contracts in Place and Ready

Module 18:

The Contracts Included with this Course

Module 19:

Client Strategy and Proposals

Module 20:

Doing the Work - Building Your First Team

Module 21:

Have Your Support System in Place ASAP

Module 22:

How to Minimize Stress

Module 23:

Done-for-You Options to Choose From

Module 24:

Planning Your Website

Module 25:

Building to Attract New Leads

Module 26:

WordPress Themes and Page Builders

Module 27:

Examples of Personal Branding Websites

Module 28:

Money, Invoicing & Taking Payments

Module 29:

Waveapps, Pancakeapp and Other Options for Managing Your Business

Module 30:

Using Manager.io and Square to Manage Your Business

Module 31:

Getting Clients Face-to-Face

Module 32:

Leaving a Lasting Impression

Module 33:

Using a Social Sales Prospect Map

Module 34:

What to Say: Emails and Video Content

Module 35:

Keeping Things Organized

Module 36:

Choosing Your Video Software

Module 37:

Marketing and Content Creation

Module 38:

Creating Content that Truly Moves People

Module 39:

Taking Action and Injecting Life into Your Content

Module 40:

Getting Free Publicity in the Media

Module 41:

Creating Your First Media Contact List

Module 42:

Personal Thoughts and Advice on Press Releases

Module 43:

Question #1 How do You Create a Cold-Call Email Marketing Funnel?

Module 44:

Question #2 When do I Outsource vs Doing the Work Myself?

Module 45:

Question #3 How Do I Use These Methods in My Own Business?

Module 46:

Wrap Up

Module 47:

About the coach

Jim Galiano

Specialty

Marketing Strategy for Solopreneurs looking to avoid overwhelm.

I teach Solopreneurs how to create a personal-brand marketing strategy and platform. In today's online world, you're not just selling a product, you are the product. Growth comes slowly when your business looks and sounds like everyone else’s. I will help you change that. My business motto (though not grammatically correct) is >> "Less Moving Parts, Less Overhead, Less Headaches." You can also listen to my weekly podcost, "The Jim Galiano Show" for additional help and guidance.

Testimonials

Jim Galiano’s award-winning expertise, his guidance, and long experience in the industry are well known to professionals where he is respected as an author of e-books, a creator of Websites and a manager of sites that have power in the marketplace because of his navigation skills. He’s certainly brought our publication into the professional world of Internet publishing. We realized our creative potential through Jim Galiano and we value our relationship with him.

Marsha Fottler, Publisher, Editor, Columnist