This course is designed to teach you how to build and market a "hybrid" digital agency. You'll enjoy the freedom of a freelancer while leveraging the earning power of an agency. In this course, you will learn how to build your business plan and create a unique selling "position" based upon your personal strengths and preferences. You will learn how to set your pricing on 3-different levels or tiers. This will enable you to capture every imaginable buyer-type, from the lower-end to the higher-end clients. I will also be sharing with you my client contracts, my personal marketing system, and how I get free publicity through the mainstream media. My 20+ years of experience have taught me how to create straight-forward systems and processes that will help you avoid the burnout and stress that is commonplace in our industry.
This program is for: Solopreneurs and Freelancers looking to scale without building a full-blown, time-consuming, digital agency business. Agency owners who are stressed out - investing a full-time effort into generating part-time profits. Beginner to Intermediate Entrepreneurs who are looking to start, build and market a successful digital agency. Veterans who've hit a ceiling and are seriously considering throwing in the towel.
Freelancer, Solopreneur or Agency?
Today's Agency Business Model
Establishing Your Foundation - What is your Mission?
Creating Your Business Plan
Should You Build a Personal Brand or a Business Brand?
Bonus - The Human Element
Establishing Your Price Points
Creating Pricing Tiers
Notes on the Approaches to Pricing
The Three Tier Template
Actual Examples of 3-Tier Pricing
Have Your Contracts in Place and Ready
The Contracts Included with this Course
Client Strategy and Proposals
Doing the Work - Building Your First Team
Have Your Support System in Place ASAP
How to Minimize Stress
Done-for-You Options to Choose From
Planning Your Website
Building to Attract New Leads
WordPress Themes and Page Builders
Examples of Personal Branding Websites
Money, Invoicing & Taking Payments
Waveapps, Pancakeapp and Other Options for Managing Your Business
Using Manager.io and Square to Manage Your Business
Getting Clients Face-to-Face
Leaving a Lasting Impression
Using a Social Sales Prospect Map
What to Say: Emails and Video Content
Keeping Things Organized
Choosing Your Video Software
Marketing and Content Creation
Creating Content that Truly Moves People
Taking Action and Injecting Life into Your Content
Getting Free Publicity in the Media
Creating Your First Media Contact List
Personal Thoughts and Advice on Press Releases
Question #1 How do You Create a Cold-Call Email Marketing Funnel?
Question #2 When do I Outsource vs Doing the Work Myself?
Question #3 How Do I Use These Methods in My Own Business?